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Drag to take me for a spin!

Shine-free At The Core.

Powder core keeps you shine-free from a morning gym class to a night out.

Keep It Light

Forget layering! Lightweight gel foundation + powder core in a handy 2-in-1 stick.

It's soyour color

Meet your perfect match with 12 oil-free shades.
Find your fit

Find your Fit

For the GirlOn the Move.

Watch our latest TV spot

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Are You The Next IT Girl? Show US!

What’s an It Girl?

A star in the making. A girl stirring things up online and off. The next big thing in whatever she does best.

How to Enter

Whether it’s a video of your last performance or a fashion illustration, we want to see how you stand out from the crowd.

Grand Prize

A month long profile on CITY
– Maybelline New York’s fashion and beauty blog. The foundation of a perfect weekend: A Persifor Morelia Metallic on-the-go bag, matte finish Warby Parker sunglasses, a lightweight Cuyana scarf and of course Fit Me shine-free foundation.

Secondary Prize

12 lucky ladies win Fit Me Shine-Free foundation.

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For now, explore the #stickout gallery.

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BLEND IN

BLEND IN

Gel foundation. Anti-shine powder core. In one unique stick.
Click to See Fit Me in action

STICK OUT

How do you stick out? Show us and you just might be our next It Girl.
Enter Now