Green Edition FAQ
Some ingredients simply do not have alternatives that can be obtained from a natural source. To keep the level of pigment and performance in our products, certain non- natural origin ingredients must be used. These materials are still extensively vetted for safety and quality assurance.
Learn more about our Maybelline Safety Promise.
We care for animal welfare and do not test on animals. The fact that Green Edition is not certified cruelty-free by a third party does not mean that the products are tested on animals.
Our Maybelline labs carry out testing using reconstructed skin (L’Oréal’s EpiSkin), which is created with human skin cells to mimic real skin. That way, we can effectively test all our products before they’re applied to your skin
EpiSkin isn’t the only non-animal method Maybelline uses – we also use digital tools and toxicology modelling amongst others.
Mascara: Tube (excluding wiper) and cap (excluding brush) made with 95% recycled plastic.
Tinter Oil: Glass bottle made with 20% recycled material.
Balmy Lip Blush: Cap and base (excluding inner shell) made with 95% recycled plastic.
Additionally, there is an increase in inclusions with PCR materials. Inclusions are black dots / particles in the material. This is due to the variety of recycled material included in the packs. For example, if there is a black dot on your foundation cap, it is not a dirt mark – it is a mixture of different recycled content.
Cradle to Cradle Certified® is a globally recognized and trusted, science-based measure of product sustainability. Cradle to Cradle Certified® provides brands with a framework for considering the impact of their actions on the environment and the communities involved across their value chain.
Maybelline NY’s Green Edition collection is the first makeup collection to be Cradle to Cradle Certified®. Cradle to Cradle Certified assesses all aspects of product design and manufacturing by evaluating products across five categories:
- Material Health
- Product Circularity
- Clean Air & Climate Protection
- Water & Soil Stewardship
- Social Fairness
A product is then assigned an achievement level in each individual category. The minimum level of achievement in any of the five categories ultimately determines the final certification level. Cradle to Cradle certification is awarded at four different levels:
Footnotes:*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.
**Formulas that are vegan, meaning they have no animal-derived ingredients.
***Clean formula means that we choose to formulate this product without certain ingredients such as parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.